Photo: Nine IJff

Helene van Santen (1981)

is a highly creative, digital savvy, award-winning editor-in-chief with over 15 years' experience in the media industry. Magazine creator, brand builder and digital strategist. Currently very happily working as editor-in-chief of Kek Mama, the #1 glossy magazine brand for mothers (both print and online), at DPG Media in the Netherlands.

Editor-in-chief of the Year 2020

Helene is awarded Mercur Editor-in-chief of the Year 2020. Kek Mama received the awards for Cross Media Brand of 2020 and Most Popular Lifestyle Website of 2019.
In 2013, Helene was the winner of a writing competition by British Vogue with the article Tommy Hilfiger Goes Pop, which was published on Vogue.co.uk. During her stay in London, Helene was among the first cohort of the Vogue Fashion Certificate course at the Condé Nast College of Fashion and Design. 


All things digital: online video; website; app; podcast; newsletter; social media; SEO; VSO; online shop; branded, shoppable and premium content. Helene knows how to develop and implement a cross media and digital strategy.

Parenting & media expert
As editor-in-chief of Kek Mama, Helene is regularly interviewed as a parenting expert by several media, for example De Nieuws BV on NPO Radio 1, EditieNL on RTL4 and Shownieuws on SBS6.

Due to her extensive experience in the media business, Helene is also seen as a media expert. She regularly talks about the latest developments in television in the media, like Nieuws en Co on NPO Radio 1 and 5 Uur Live on RTL4.

From 2016 until 2019, she worked as managing editor at Libelle.nl and Libelle TV. In those three years, the online platform of Libelle (the largest women's weekly magazine in the Netherlands) grew from 800.000 to 3.000.000 unique visitors each month (source: Google Analytics). In 2018, Libelle.nl was awarded the Most Popular Lifestyle Website in the Netherlands.
Before Libelle, Helene worked as a journalist for several online media, newspapers and magazines, including British Vogue (Vogue.co.uk), Metro, Spits, 
Vriendin, L'Officiel, En Route, Côte & Provence, Blog Online and AT5.nl.

Helene van Santen

Editor-in-chief | Magazine creator | Digital strategist |
Mercur Editor-in-chief of the Year 2020